Eid cards no more popularStaff Correspondent
The days when greetings cards were a must on the shopping checklist particularly of the young people surely have gone by now with the Internet conveniences gradually taking over their place.
Young people, and even the older generation that is mastering the computer skills although with difficulties, find information technology handier to reach their friends and families with conventional Eid card sellers having lost business to emails, text messages and social networking sites.
Ahona Hossain, a student of BRAC University, said, ‘I don’t have time to buy Eid cards. So I choose some nice Eid greetings quote from the Internet and text them to my friends and relatives or post them on facebook or tweeter.’
Nor the sight of young people selling greetings cards at their makeshift stalls in the city’s neighbourhoods is common any more as it was several years ago.
Rashed Kamal, a student of the Bangladesh University of Engineering and Technology, talked about the stalls they used to made in their boyhood to sell the cards.
‘In our Bailey Road neighbourhood we used to set up the stalls during the Ramadan. People from all age groups bought cards from us,’ he said.
‘Now you would have hardly anyone to buy the cards if you set up such stalls,’ Rashed added, saying that it is several years now they had stopped their little business.
‘Young people like us are entirely for instant messaging or Internet options,’ he said.
Shopkeepers say they now make Eid greetings cards mostly for business offices.
Moslem Uddin, Purana Paltan branch manager of Ideal Products, said they brought out 750 new designs to be sold from their 25 branches across the country.
Depending on the shape and size the cards have different names such as Three-fold, Nine-six and Mini Card, with a price range from Tk 1 to Tk 1200.
‘So far our observation goes, most of these cards will be bought by the organisations sending official greetings to their clients,’ Moslem Uddin said.
Staff of Azad Products, a renowned greetings card printer, also think that majority of their products will go to offices.
Its Purana Paltan branch manager Saiful Islam said they brought out cards with around 500 new designs for this Eid with prices ranging from Tk 2 to Tk 400 each.
Some gift items makers, namely Archies Gallery, Hallmarks, Ice Cool, Gift Zone, Celebrations, and 1 to 99 Shop, continue producing Eid greetings cards.
Archies Gallery has a collection of eight designs for this festival with prices ranging between Tk 75 and Tk 115.
Hallmarks salespersons said they were selling their festival cards for prices between Tk 120 to Tk 180.
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